Consulting Engagement Overview
Healthcare Consulting & Advisory Projects
Leverage Objective Advice & Insight, Focused Knowledge, and Industry Expertise to Move the Needle for your Healthcare Business or Organization
Consulting & Advisory Services
Rafael E. Salazar II, MHS, OTR/L (Raft) works with healthcare practices, organizations and healthcare technology companies to develop marketing strategies, optimize administrative operations to improve patient/user engagement, and business development & strategic planning.Rafi also works with healthcare software startups on Healthcare Positioning Strategy and Go to Market Strategy.
Focused Knowledge
Leverage Deep Healthcare Industry Expertise
Develop effective marketing strategies, optimize administrative operations to improve patient/user engagement, and business development & strategic planning for your organization.
How it Works
What's Involved?
Typically, consulting engagements include 1-2 monthly consulting calls with organizational leadership & implementation team. The first month involves a diagnostic & action-planning framework. This diagnostic & report guide the consulting engagement going forward. During the regular consulting calls, we work with your implementation team to ensure success of initiatives recommended in the report.
We also help our clients with effective project-based workshops with a quick turnaround time. These workshops typically involve a working meeting of approximately 90 minutes focused on a specific outcome; for example, a positioning exercise, leadership alignment working group, and/or pitch deck development workshop.
How Long Does it Take?
Projects typically range from 30-45 days on the short end (usually involving a diagnostic & action plan development) to 8-12 months on the long end. Most of our consulting engagements using this framework typically last 3-6 months.
Workshop-based projects typically take only a week to complete. The workshop is completed, then a follow-up meeting occurs 4-5 days following original workshop date. At that follow-up meeting, final project assets are delivered, reviewed, and if any revisions are indicated, they are completed over the course of 1-2 business days.
What's Involved
Typical Healthcare Strategy Project Workflow
1. Diagnostic
We complete a diagnostic, using data and information from your organization, team’s input, and benchmarking to industry standards.
2. Report & Recommendations
Following data gathering for the diagnostic, we will compile a report for your team that includes areas of opportunity & recommendations to improve given topic area (patient engagement, patient retention, lead generation, etc.)
3. Action-Item Development
We guide you through development of action-items & initiatives to effect change and improve KPIs identified in the diagnostic.
4. Implementation Guidance
We provide guidance and insight as your team or in-house resources implement initiatives identified in the action-item development. This is typically done via the regular consulting calls & via email/text/phone communications throughout the consulting engagement.
Why Work with Me?
The real reason you work with someone like me
Objective Advice & Insight
You've tried "healthcare consultants" before. Maybe you've hired an ad agency in the past to help you manage digital marketing, or maybe you've tried your hand at developing operational guidelines on your own.Either way, you've been disappointed. Maybe you experienced some early results, but none of it was ever sustainable. Or, like many of my clients, you spent hours of you/your staff's time spinning your wheels.Either way, the reason you're even considering working with me is because you've already made the decision that you need to leverage deep clinical and industry expertise.You know you need to tap into and leverage industry experience and a working knowledge of healthcare to move the needle for your organization.And the best way to do that is by working with someone who won't hold back when providing feedback and recommendations.
Focused Knowledge
I don't work with barbers, plumbers, or car dealerships. I also don't work with accountants, lawyers, or restaurants. I work with healthcare organizations. If you're looking for someone to help craft a business development or marketing strategy for your healthcare organization and their portfolio includes everything from dog-walkers to real estate agents, you need to find someone else. Healthcare is unique, both in the regulatory restrictions, but also in the nuances of lead generation and sales conversations. For example, selling to clinicians and clinical organizations is completely different than selling to patients or payer organizations. You need someone that focuses only on healthcare.
Knowledge Transfer
Perhaps you've experienced this with the last agency you used. But, many times, healthcare organizations hire a marketing consultant or firm and give away total control of their business development system. Maybe they put you on a "proprietary" software —which is really just a generic software that they've white-labeled. Maybe they've assigned a team to manage everything for you, the content, the ads, the follow-up, etc.I believe that highest value I bring to our work together is knowledge transfer.It's much more effective, and sustainable, for you to hire someone like me to come in and help you craft your own marketing, business development plan, positioning strategy or SOPs, train your people in it, and then get out of your way and let your own people run with it.
What's the Cost?
Let's talk investment
The Big $$$ Question...
Well, here's the deal: I know you've likely scrolled down past all of the material up above and have come to rest here, at the price. Unfortunately, I wish I could give you a specific quote for a specific engagement level and call it a day. It would make it easier for me, and you'd get the exact answer you're looking for now.Unfortunately, I can't do that. Why? Because, much the same way I believe that each patient or client you serve is uniquely different, so I believe of you. Therefore, I can't give you a one-size-fits-all pricing model. Each project gets priced based on client needs and the potential value to be created by that project. What I can do is provide you with some rough averages to give you an idea of the size of investment we're talking about.I can tell you that typical monthly healthcare consulting engagements range between $1,500 and $2,500 per month. Typical one-time work-shop engagements are between $5,000 and $7,500.Sometimes, these consulting engagements include a strategic project or deliverable. In these scenarios, a flat project fee may be how we handle it.If you'd like to learn more, or if you have questions about your specific situation, Reach Out Now and we can have a conversation.
About Rafi Salazar & Rehab U Practice Solutions
Who am I, and Why Does That Matter?
About Rafi
I'm Rafael E. Salazar II, MHS, OTR/L (Rafi). I started my career as a licensed Occupational Therapist in 2012. After nearly 5 years leading an outpatient specialty rehab clinic at the Department of Veterans Affairs, I began work as an independent healthcare consultant on a multi-million dollar project for the Georgia Department of Behavioral Health and Developmental Disabilities. During that time, I also began working with independent healthcare clinics focusing on patient engagement and marketing strategy.My career trajectory includes 12+ years of experience in healthcare management, clinical operations, programatic development, marketing & business development. I even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and have served on numerous boards and regulatory committees.
I host The Better Outcomes Show and am also the author of the book Better Outcomes: A Guide to Humanizing Healthcare.Today, I help innovative healthcare companies like technology startups, platforms, SaaS companies and provider organizations (clinics and health systems) develop effective positioning strategy and business development plans.I also leverage my experience as a professor and academic to speak and train on topics around humanizing the healthcare experience, technology-enabled healthcare, value-based healthcare models, and healthcare innovation. In addition, I also own and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
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