Consulting Engagement Overview
Transform Your Healthcare Company
Navigating the complexities of the healthcare industry requires deep expertise, actionable insights, and a focus on sustainability. That’s exactly what we deliver. Whether you’re looking to improve patient engagement, streamline operations, or develop a winning go-to-market strategy, Rehab U Practice Solutions helps you move the needle and achieve lasting results.
Consulting & Advisory Services
Rafael E. Salazar II, MHS, OTR/L (Raft) works with healthcare practices, organizations and healthcare technology companies specializing in the following:
Marketing Strategy: Attract and retain more customers, clients or patients
Optimize Your Operations: Improve efficiency and customer engagement
Strategic Planning: Develop actionable roadmaps for growth
Healthcare Positioning Strategy: Craft effective go-to-market strategies
Leverage Objective Advice & Insight, Focused Knowledge, and Industry Expertise to Move the Needle for your Healthcare Business or Organization
Focused Knowledge
Leverage Deep Healthcare Industry Expertise to Transform Your Healthcare Business
Achieve measurable results with guidance tailored to the unique challenges of the healthcare industry. Whether you need to develop a marketing strategy that attracts and retains patients, optimize operations to enhance efficiency and engagement, or create a strategic plan to drive sustainable growth, we provide the expertise to move your organization forward.
How it Works: A Process Designed to Deliver Results
What's Involved?
Here’s the reality: vague promises and generic solutions won’t cut it in healthcare positioning, marketing, and business development. That’s why every consulting engagement begins with a deep dive diagnostic. We assess where you are, pinpoint opportunities for growth, and outline a clear action plan to get you where you need to be. This isn’t guesswork—it’s a strategic framework designed to deliver results.
How Long Does it Take?
After our diagnostic and action plan development, we roll up our sleeves and work directly with your leadership and implementation teams through 1-2 monthly consulting calls. These calls aren’t just “check-ins.” They’re focused, actionable sessions that keep your organization on track and ensure successful execution of the initiatives we’ve identified.
So, how long does it take? That depends on the scope of your goals. Some projects wrap up in as little as 30-45 days, while larger, transformational engagements may last 3-6 months or longer. Workshops? They’re a one-week sprint with rapid follow-up to refine and finalize everything you need.
Need Fast Results?
Our project-based workshops cut through the noise and focus on outcomes. In just 90 minutes, we tackle specific challenges—whether it’s refining your positioning, aligning your leadership team, or crafting a pitch deck that wins. Within a week, you’ll have actionable deliverables ready to move the needle.
What's Involved
Typical Healthcare Strategy Project Workflow
1. Diagnostic
We evaluate your organization’s challenges and opportunities using team input and industry benchmarks.
2. Report & Recommendations
You receive actionable insights tailored to your specific goals, whether in patient retention, lead generation, or team alignment.
3. Action Plan Development
We collaboratively create initiatives designed to deliver measurable outcomes for your organization.
4. Hands-On Implementation Support
From consulting calls to real-time guidance, we work with your team to drive results.
Why Work with Me?
Half-Measures Aren’t Moving the Needle
Objective Advice & Insight
Let’s face it—you’ve been down this road before. You’ve hired so-called “healthcare consultants” or shiny ad agencies promising to transform your business. Maybe they gave you a quick burst of activity, like firing off a bottle rocket, only to watch it fizzle out before delivering real results. Or worse, you’ve poured your time, money, and energy into spinning wheels with no traction. Sound familiar?What you need isn’t another generic solution or someone handing you the same tired playbook they use for every industry under the sun. You need someone who understands healthcare—inside and out. Think of me as your organization’s GPS, guiding you with clear directions based on experience and expertise, not guesswork. My job is to make sure you don’t waste another dollar or another day chasing strategies that don’t work.
Focused Knowledge
I don't work with barbers, plumbers, or car dealerships. I also don't work with accountants, lawyers, or restaurants. I work with healthcare organizations. If you’re looking for someone who dabbles in everything from selling haircuts to plumbing services, I’m not your guy. Healthcare is unique. It has its own rules, its own language, and its own challenges. Selling to clinicians or navigating regulatory hurdles isn’t the same as running a Facebook ad for a taco truck. I know how to craft strategies that work specifically for your industry because I live and breathe healthcare.
Knowledge Transfer
I Won’t Keep the Keys—I’ll Hand Them Over to You.Here’s the truth about many consulting agencies: they’ll lock you into a system you don’t own. Maybe they’ll slap their name on some off-the-shelf software and convince you it’s “proprietary.” Or they’ll manage your entire system so you’re dependent on them indefinitely. That’s not how I work.Think of me like a master mechanic who fixes your engine, teaches you how to maintain it, and hands you the keys. I’ll help you build the systems, strategies, and processes you need to thrive, then empower your team to take the wheel. The result? A self-sustaining, high-performing machine that doesn’t rely on me—or anyone else—to keep running.You’ve already made the decision to take your organization to the next level. Now it’s time to act on it. You’re not looking for hand-holding; you’re looking for results. Let’s get started.
What's the Investment?
Let's talk dollars
The Big $$$ Question...
Let’s cut to the chase. You’re probably here because you’ve scrolled past everything else, looking for the price. And sure, I could toss out a number and call it a day, but here’s the thing: if I gave you a cookie-cutter answer, I’d be doing you the same disservice so many “consultants” do.Just like every patient who walks through your doors has unique needs, your organization has specific challenges, goals, and opportunities. That’s why there’s no one-size-fits-all pricing model here. Every project is customized based on what you need and the value we can create together.Now, I won’t leave you completely in the dark. To give you a ballpark: most monthly consulting engagements typically range from $1,500 to $2,500. If you’re looking for a high-impact, one-time workshop, you can expect an investment between $5,000 and $7,500. For projects with specific deliverables, we sometimes use a flat project fee based on the scope of work.But here’s the truth: this isn’t just an expense—it’s an investment in growth, sustainability, and results. The kind of results that move the needle for your organization, generate a real ROI, and set you up for long-term success.So, what’s it worth to finally get the clarity, strategy, and systems your organization needs? That’s a conversation we should have. Let’s talk about your specific situation and find the best way to create value for your business.
About Rafi Salazar & Rehab U Practice Solutions
Who am I, and Why Does That Matter?
About Rafi
I’m Rafael E. Salazar II, MHS, OTR/L—Rafi to my clients. You might be wondering, “Why does that matter? What makes this guy the right person to help my healthcare organization?” The answer is simple: I’ve spent over a decade in the trenches of healthcare, where theory meets the real world, and I know how to deliver results.I started my career as a licensed Occupational Therapist in 2012. By 2017, I was running an outpatient specialty rehab clinic for the Department of Veterans Affairs. From there, I stepped into the world of healthcare management consulting, playing a key role in a multi-million-dollar project for the Georgia Department of Behavioral Health and Developmental Disabilities. Along the way, I’ve worked with independent healthcare clinics, helping them transform their patient engagement strategies and marketing efforts into engines for growth.I’ve worn many hats—healthcare manager, clinical operator, program developer, assistant professor, board member, and regulatory committee participant. I’ve written the book Better Outcomes: A Guide to Humanizing Healthcare and host The Better Outcomes Show, where I explore innovation, strategy, and humanizing healthcare.Today, I work with innovative healthcare companies—technology startups, SaaS platforms, clinics, and health systems—helping them cut through the noise, develop positioning strategies that stand out, and create business development plans that deliver measurable ROI. I also own and operate ProActive Rehabilitation & Wellness, an outpatient clinic treating patients with musculoskeletal pain, so I know firsthand what it takes to succeed in this industry.Here’s why that matters: I’ve walked the path you’re on, and I’ve helped organizations like yours overcome the same challenges you’re facing. Whether it’s crafting a positioning strategy that resonates, navigating the ever-changing landscape of healthcare, or simply getting unstuck, I’ve been there—and I can guide you to the other side.Don’t just take my word for it. Book Your Discovery Call and let’s talk about how I can help you achieve better outcomes for your organization.
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